Pune: Yousta Expands Presence in Pune with Grand Opening at Phoenix Marketcity

Pune, 28th March: Yousta, the vibrant youth-centric fashion brand under Reliance Retail, is pleased to announce the successful grand opening of its second store in Pune, located at Phoenix Marketcity. The store launch event was graced by the presence of renowned Bollywood actor Shraddha Kapoor, who added glamour and excitement to the occasion.

Shraddha Kapoor, known for her impeccable sense of style, was seen admiring and appreciating the trendy offerings of Yousta during her visit to the store. She walked through the aisles, exploring the diverse range of fashionable ensembles, and expressed her fondness for the collections. Notably, Kapoor lauded the innovative use of technology within Yousta stores, remarking that the self-checkout booths and information accessibility through scanning QR codes made her shopping experience exceptionally smooth and next level. Her enthusiasm underscored Yousta’s commitment to providing a seamless and tech-savvy shopping environment.

This new store at Phoenix Marketcity marks Yousta’s second venture in Pune, complementing its existing presence in AeroMall, Pune. Following the resounding success in various cities across India, Yousta is excited to bring its trendy and affordable fashion offerings to Pune’s fashion enthusiasts. The brand, known for its dynamic and budget-friendly collections, has captured the hearts of young consumers since its inception in 2023.

With a mission to make fashion accessible to all, Yousta offers a wide range of stylish clothing, with the majority priced below Rs. 499 and none exceeding Rs. 999. The new store in Phoenix Marketcity showcases an extensive array of fashionable ensembles, unisex merchandise, and weekly fashion drops through Yousta’s signature “Starring Now” collection.

Embracing modern retail practices, the Yousta store at Phoenix Marketcity promises a contemporary and tech-enabled shopping experience. Customers can enjoy tech touchpoints such as QR codes for seamless information access, self-checkout counters for swift transactions, and charging stations for electronic devices.

Beyond its commitment to fashion, Yousta is dedicated to community engagement. The brand has partnered with a non-profit organization to facilitate clothing donations, contributing to community programs and promoting sustainable practices.

Customers in Pune can explore the vibrant Yousta collection in-store and also enjoy the convenience of online shopping through AJIO and JioMart platforms.

Stay updated with the latest trends and releases by following Yousta on Instagram @youstafashion.

ABOUT RELIANCE RETAIL LIMITED: Reliance Retail Limited is a subsidiary of Reliance Retail Ventures Limited (RRVL), the holding company of all the retail companies under the RIL (Reliance Industries Limited) group. RRL and other subsidiaries and affiliates of RRVL, operate an integrated omni-channel network of over 18,774 stores and digital commerce platforms across Grocery, Consumer Electronics, Fashion & Lifestyle and Pharma consumption baskets. RRVL has partnered with over 3 million merchants through its New Commerce initiative. Reliance Retail Limited is the only Indian retailer in the global Top 100 and amongst the fastest growing retailers globally as per Deloitte’s Global Powers of Retailing 2023. RRVL reported a consolidated turnover of ₹ 260,364 crore ($ 31.7 billion) and net profit of ₹ 9,181 crore ($ 1.1 billion) for the year ended March 31, 2023.