The customer dissatisfied with the smartphone!

NPNEWS24 ONLINE- When the smartphone market in the country is expanding in a big way, smartphone user’s approach is changing significantly. According to one survey, most Indians are finding that they do not have essential features included in their smartphones.

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The website ‘91mobiles.com‘ recently released the report ‘Consumers Insights Study 2018’. According to that report, 81 percent of the customers in the country are not quite satisfied with the smartphones they are using. Most of the consumers said that they do not have essential features on their smartphones.

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21 percent of the participants in the survey was sad about the fact that their smartphone is not waterproof. After that, 19 percent of the respondents said their smartphone does not have front facing flash. Apart from this, 11 percent of the customers have expressed their concern that their smartphones doesn’t have face unlock facility.

One out of the four participants in the service has expressed unhappiness over the smartphone’s battery and said that no smartphone can solve this problem. As well as, 20 percent of the customers have expressed dissatisfaction over the smartphone software. According to them, the smartphones slowed down due to the low quality software. Many have expressed dissatisfaction with the quality of the camera.

The customers’ journey of using mobile started from feature phones and in the last few years has reached the smartphone. Along with this, the trend of updating the smartphone has been increased over a period of time. In the current smartphone era, surveys were organized for the purpose of knowing the changing trends of customer. Fifteen thousand smartphone users participated in this survey. This user was between 18 and 30 years of age.

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50 percent of the users participated in the survey were from the age group of 18 to 35 years. Therefore, it has been found that after purchasing a smartphone, they are interested in buying another updated smartphone within a year. Apart from this, the majority of users are very aware of the brand. It has also been found that once purchasing a renowned brand of smartphones, they do not want to replace them easily.

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