Latest ‘Patanjali Jeans’ launched by Baba Ramdev

NEW DELHI: NP NEWS 24 ONLINE – Patanjali products are already ruling Indian market which includes beauty products, grocery items and many more, but finally, Ram Dev Baba has launched jeans and other western outfits too!

Yoga guru Baba Ramdev launched ‘Patanjali Paridhan’ on Monday and the first apparel store has been opened in Delhi.

‘Patanjali Paridhan’ launched three brands Aastha, Sanskar and LIVE-FIT with over 3500 variants of apparel, home textile, shoes, ornaments and accessories as well. It is supposed to be an exclusive one-stop solution of men’s, women’s and kids’ wear.

The clothing line includes denim wear, ethnic wear, casual and formal wear. Patanjali Paridhan’s first showroom is opened at Netaji Subhash Place, Pitampura in New Delhi. In a Twitter post, Baba Ramdev announced that customers can buy one jeans and 2 t-shirts worth Rs 7,000 for just Rs 1,100.

He further said that the aim of Patanjali Paridhan was to make people of India get rid of foreign products and shift to ‘Swadeshi’ (Made in India) goods manufactured by Patanjali.

Baba Ramdev told the media on Sunday: “Patanjali Paridhan with several products ranging from jeans, ethnic wear to accessories will be launched this Dhanteras to counter foreign companies.”

“Like Khadi led to freedom struggle of the country, the Patanjali Paridhan will be the carrier of new revolution of economic independence in the country. Because clothing is not just a commodity, it’s statement of our self-respect, pride personality and identity which can never be compromised in life,” the company said.

Patanjali Paridhan is the latest addition to the long line of products launched by the company that focuses on ‘swadeshi’ and all-natural items. Reports had earlier mentioned that under Paridhan, the company is planning to open around 100 stores across metros as well as smaller cities.

Worth mentioning here is that earlier this year in September, the company also launched a range of dairy products including cow milk, curd, paneer, buttermilk and frozen products such as frozen vegetables, french fries, to deepen its product line to take on MNC rivals.