BJP’s NaMo app selling merchandise; Millions to buy

Last updated Sep 20, 2018

Np News Network

Pune

Lok Sabha General elections are just a few months away and various political parties including current government BJP has already started preparations for the same using social media and other mediums.

For Modi government to be re-elected in the 2019 Lok Sabha polls, BJP is trying hard and making endless efforts for the same. On the occasion of PM Narendra Modi’s 68^th birthday, BJP has started a new campaign of NaMo (Narendra Modi App) on Monday.

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This NaMo app is selling merchandise like T-Shirts, Caps and stationary elements like Notebooks and pens etc. This app is selling these merchandises with the slogans like, ‘NAMO NAM’, ‘NAMO Again’ and ‘INDIA MODIfied’. This NaMo app is becoming popular in India as it has been downloaded by more than five millions of people.

The products- Namo T-Shirt, Namo Notebook, Sticker, Magnet has been started selling with price range from 99 to 299.

One of the senior BJP leaders said that the money received from this product sale will be used in the cleanliness campaigns held by the BJP government all over the nation. The purpose behind this NaMo app is to provide brand quality and right products to the consumers.

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Social media and elections:

The nation has already witnessed the impact of social media in 2014 general elections. As social media played an important role in impacting the results of elections, the first time.

Now all the political parties have started preparations for upcoming 2019 General elections. Initiating such Apps which sell products are a part of it. This is a marketing strategy used by BJP government in some or the other way.

After BJP’s NaMo App, Congress is going to launch a similar app for upcoming elections.