WhatsApp starts advertising on television for fake news

New Delhi: NP NEWS 24 ONLINE – After radio, WhatsApp will now run a television ad campaign in India—a global first for the Facebook-owned company—as it looks to crackdown spread of fake news on its platform ahead of the general elections in the country next year.

The popular messaging platform earlier launched two phases of a radio campaign to create awareness among users. The first phase of the campaign was kicked off on August 29 with ads across 46 radio stations of the All India Radio (AIR) in states like Bihar, Jharkhand, Madhya Pradesh, Chhattisgarh, Rajasthan and Uttar Pradesh.

The second phase of the campaign started on September 5 with radio ads across 83 AIR radio stations in Assam, Tripura, West Bengal, Gujarat, Karnataka, Maharashtra, Andhra Pradesh and Telangana, Orissa and Tamil Nadu.

“The three films will be available on TV, Facebook, and YouTube in nine languages and reach the diverse population that makes up WhatsApp users. The campaign is timed to start just prior to the elections in Rajasthan and Telangana and WhatsApp will build on this effort headed into the national election next year,” the statement by Whats app said.

“We’re humbled by the impact that WhatsApp had on people’s ability to freely connect with their loved ones. We recognise at the same time connecting people can also lead to the spread of misinformation, which has to be confronted,” said Bosco Zubiaga, who led production of these films for WhatsApp.

With general elections slated to be held next year in India, the government is taking a tough stance on use of social media platforms like Facebook, Twitter, and WhatsApp for spread of misinformation.

The government had warned WhatsApp that it will treat the messaging platform as abettor of rumour propagation and legal consequences will follow if adequate checks are not put in place.