Amul Introduces ‘Haldi Doodh’, will Help Strengthen Immune System

New Delhi : The best way to protect yourself from COVID-19 epidemic is to improve your immunity. The Ministry of AYUSH has also appealed to Indians to adopt home remedies to raise the level of immunity to protect from epidemics. To provide ready-to-drink options to consumers across the country, Amul has introduced Haldi Doodh or Turmeric Milk at an affordable price. The company claims that it is an economical and easy way to strengthen the body’s immune system.

Haldi Doodh or Turmeric milk or golden milk is known for its bacterial resistance. Turmeric is also used in Ayurveda for better health. Amul combines turmeric with its medicinal properties with its rich and creamy standardized Amul milk, making it a superior immunity booster beverage.

Amul turmeric milk is delicious and comes with saffron and almond flavors. This beverage can be regularly consumed by consumers of any age group at any time of the day. The price of Amul turmeric milk available in 200 ml pack is 30 rupees. Amul turmeric milk has been made available at all Amul parlors and retail stores since Wednesday.

Amul Turmeric Milk is packaged in the state-of-the-art manufacturing plants of Western and Northern India and the company has currently started with a production capacity of 200,000 packs per day. Amul has manufactured a long range of natural and healthy beverages and the company will soon launch ginger milk, basil milk etc. in the market.

Despite the fierce competition in the ready-to-drink beverages category, Amul has managed to maintain its leadership position by offering value added milk drinks in various varieties, packaging, pack sizes and price points.