Ad Guru Alyque Padamsee dies 90

 big loss of the advertising sector with the passing of Alyque Padamsee…

NP NEWS 24 ONLINE-  Alyque Padamsee who reaches advertisements like ‘Ye Bhaiya Thikse Tolo’ of Lalita ji or fictional characters of ‘Liril Girl’ in every house passed away at the age of 90.

It is big loss of the advertising sector with the passing of Alyque Padamsee.

Alyque Padamsee stepped into theatre from the play ‘Merchant of Venice’. He has done seventy plays till now. It includes English and Hindi plays. Apart from this, there is impression of his work in the advertising and cinema industry.

In the movie ‘Gandhi’, he had played the role of Jinnah. He also works in plays of  Shakespeare, Arthur Miller, Pratap Sharma, Girish Karnad, Vijay Tendulkar, Ismat Chughtai.

He had created more than 100s of brands before 40 years ago, when there was less ‘brand-consciousness’ and ‘Fantasticism’. And he was the mastermind of right from the ‘details of the presentation’ to the ‘imagination’.

When Lintas grew up, he found the qualities of many young people and gave opportunity to them with free and fair environment.

Freedom and carefree nature is necessary for ideas but thoughts should be constructed, Padamsee used to tell to follow such a practice.

He had presented many plays on Indian and Foreign subjects such as ‘Jesus Christ Superstar’ or ‘Aveta’ English musicals; Then a drama ‘Roshni’, that describes the story of ‘Honor Killing’ in the 1980’s decade and the musical English drama telling the story of the rise of a rural Punjabi girl.He shows many actors (who used to work in his plays) that the ‘Story and Acting’ are more important than ‘Spectacles’.