Facebook to integrate instagram chat and messenger to increase communication

California: Social media giant Facebook in process to integrate Messenger and Instagram chat. It means some users can now send messages between Messenger and Instagram. It is the first step toward a full integration of the company’s three separate social media services, said Facebook.

Facebook is also planning to put limited version of messenger to Facebook similar to Instagram chat in order to encourage new users to communicate without downloading a separate app, Messenger. Vice President Stan Chudnovsky said, ‘Messenger was originally part of Facebook’s flagship app so better communication for new users we will add the limited version of it on Facebook app’s’. Messenger was spun out from Facebook on its own in 2014 despite pushback from users.

Mark Zuckerberg, CEO has announced his plan to integrate Messenger, Instagram and WhatsApp in early 2019. Facebook has painted the interoperability effort as a benefit to consumers, claiming it will eventually allow them to message a wider group of people from the service of their choice. This will also benefit Facebook’s interns of business as by giving users more reason to interact with the company’s products, it is increasingly its base and depending people to use these app for communication. This will help company to increase the value of apps.

Zuckerberg has also said that commerce is a big priority for the company and those efforts will rely on messaging for communication between businesses and buyers. Critics have argued that it will also make Facebook harder to break up should antitrust regulators try and force that.

The master plan of CEO has started with integration of Messenger and Instagram and has been testing the ability to send messages between the two since the summer. It will start rolling out the feature to all users over the coming weeks.

Chudnovsky added, ‘Messenger offers a secure option, called “secret chat,” but that level of encryption isn’t available as part of the update with Instagram’. WhatsApp messages are already encrypted, meaning Facebook will likely need to build that functionality into Messenger-Instagram conversations before it can enable communication between all three apps’. ‘To minimize the size a complexity of main app
Facebook may decide to build messaging back into the main app. We are thinking about what lightweight messaging inside the blue app might look like,’Chudnovsky said.