Ajit Pawar inaugurated the flagship store of XTEP, a world-class sportswear & Lifestyle brand
Pune : NpNews24 Online – Ajit Pawar | XTEP, a world-class sportswear brand, launched its largest flagship store with latest generation fixtures in Pune at The Pavillion Mall. The store was inaugurated by Hon. Ajit Pawar, Leader of the Opposition, Maharashtra Legislative Assembly & President of Maharashtra Olympics Committee and Mr. Antone Liu, General Manager, XTEP India. Sagar Chordiya, Director of Panchshil Realty & other dignitaries.
XTEP, the showroom of world class fashion sportswear and lifestyle brand ‘Xtep’, jointly started by five youngsters from Pune namely Akash Suryavanshi, Kunal Patil, Karan Patil, Shreetej Darode and Shriraj Darode. Dr. Sandhya Suryavanshi, Hemant Suryavanshi, Sudhir Darode, Dr. Budhajirao Mulik, Jagdish Kadam, Nandkumar Sutar & others were also present on the occasion.
Xtep International Holdings Limited (SEHK stock code: 1368) is a leading multi-brand sportswear company listed on the Main Board of the Hong Kong Stock Exchange on 3 June 2008. The Group engages mainly in the design, development, manufacturing, sales, marketing and brand management of sports products, including footwear, apparel and accessories. In 2019, the Group further diversified its brand portfolio, which now includes four internationally acclaimed brands: K-Swiss, Palladium, Saucony and Merrell.
XTEP established the footwear-dedicated R&D and innovation centre including a world-class running science laboratory. It is the first of its kind footwear R&D platform covering science research, footwear design, development, and testing. XTEP has an industry-leading multi-disciplinary international footwear research team of 40+ members, including sports scientists, biomechanists, footwear researchers, performance engineers, structural engineers, mould engineers, last engineers, pattern engineers, chemical engineers, material experts, innovation designers, footwear developers and technicians, etc.
XTEP Technology includes Dynamic Foam, Reactive Coil, High-Quality Soft Pad, and Multiple Air Cushion Structures. The range of products includes shoes, shorts, T-shirts, hoodies, and so on. XTEP apparel offers sweat resistance, polar ice fibre, UV protection, and antibacterial and easy-to-clean material that feels good on the skin.
With approximately 100 team members globally, the Company’s products are sold in more than 15 countries in a wide range of distribution and won various international design awards like the prestigious Red Dots. On 5th September 2022, Xtep’s brand strategy was upgraded with a new product launch. We announced our new strategic brand positioning of “World-class Running Shoes” at the National Aquatics Center in Beijing. Barry C. Barish, Chief Scientist and Nobel Prize-winning physicist dubbed “Father of Gravitational Waves” collaborated to develop a masterpiece. The world’s first “PISA” supercritical foaming technology to achieve professional runners’ excellent rebound and propulsion.
Talking about the brand Antone Liu – General Manager India of XTEP shared, “We are thrilled to open our stores in India, especially now that we will be serving a massive market that is rapidly expanding. As a sports label, XTEP has a lot to offer in a variety of categories. XTEP has grown to be a leading sporting goods company with high-quality products after more than 30 years of development.”
On this occasion Ajit Pawar said, “I am happy that the young generation is turning to entrepreneurship instead of looking for a job. Mall culture is taking root in cities like Pune-Mumbai. In such a situation, it is important that many young startups are starting with innovative ideas to provide quality and branded products at affordable prices, recognizing the needs and preferences of the customers.”
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